Finding the best eCommerce SEO company can be time-consuming, but it’s worth the effort because you’re going to invest a lot of time and money in this partnership.
Here are some of the most important questions you can ask when evaluating an eCommerce SEO company and its search engine optimization (SEO) strategies.
Have You Worked with My eCommerce Platform?
Platform-specific SEO is often overlooked, and there are many out there, each with its own technical nuances. Whether your online store is built on WordPress and WooCommerce or BigCommerce, Shopify, Magento, or Volusion, it pays to work with a familiar partner.
What’s Your Approach to Content Strategy?
Say what you will, content is and has always been the cornerstone of SEO. Not links, not metadata, not the little SSL certificate thing. You’ll want to hear what they have to say about this one.
Can You Show Me an Example of Content You’ve Produced for Clients?
Better than just asking what their approach to strategy is, ask the company if you can see an example of work they produced for a client or in their own blog, then ask for stats from GA and GSC that show what sorts of organic traffic and impressions that piece gets.
How Do You Build Backlinks?
Some agencies go the easy route and buy backlinks, use cheap PBNs, or send out links from low-DA websites. This is something you want to avoid at all costs.
Do You Have Case Studies?
Case studies are valuable for many reasons and this is only one. That said, you can read the company’s case studies to see what results if any they actually generated for their SEO clients.
Can You Show Me Client Testimonials or Reviews?
You’ll want to look at all of the client testimonials or reviews that you can, but take any that appear on the agency website with a grain of salt because they might be somewhat biased. Check places like Clutch or Google Reviews.
Is Any of Your Work Outsourced?
In the best case scenario, all the work done by an SEO agency will be done in-house, from link building to technical optimizations to writing. It’s also something you’ll want to know about up-front.
How Long Have You Been Doing This?
The longer a company has been in the industry, the better. Preferably, look for an agency that has been around at least ten years. With that sort of tenure, at least you know they’ve been through – and survived – several Google core updates.
What Sorts of Credentials Does Your Agency Carry?
SEO is sort of a decentralized piece of the marketing puzzle but there are still relevant credentials an expert can carry, such as from BigCommerce or Shopify – though they are not specifically only assigned to SEO. Oftentimes, digital marketers are more than just SEO experts.
Do You Offer Other Digital Marketing Services
Many providers of eCommerce SEO services offer supporting digital marketing services such as content marketing and social media marketing and management, which will support your eCommerce website’s other marketing channels.
Final Tip: Check Their Organic Rankings for Several Relevant Search Terms
This last suggestion is not a question but a practice you should always undertake when attempting to vet the best eCommerce SEO company for your purposes.
Take a few keywords relevant to their business. Perhaps “eCommerce SEO” or BigCommerce SEO services,” if your website is on BigCommerce.
Then, see how they rank naturally, in the organic search engine results pages.
If that eCommerce SEO agency doesn’t show up, go with a different company!
Get Started with These Tips for Finding the Best eCommerce SEO Company Today
Looking for the best eCommerce SEO company for your industry? Don’t forget to ask these questions while you’re looking.
SEO is a long-term marketing strategy so you want to make sure you’re not throwing good money after bad and go with a qualified, experienced agency partner.