There are a plethora of promotional options available for the jewellery industry. With a well-developed marketing plan, staying ahead of the competition and increasing sales and profits will be easier. Fortunately, we have compiled this manual to assist you in surpassing the competition and skyrocketing your sales performance.
Although it may be awkward to discuss, you must consider who will purchase your items and how much they will pay. You may use the following marketing strategies in a jewellery company to skyrocket your sales.
Use Instagram For Competitions And Freebies To Get People Excited
Compared to typical Instagram posts, competitions and giveaways get 64 times as many comments and 3.5 times as many likes. These metrics point to this material as the quickest approach to obtain and attract your target audience and one of the finest ways to raise awareness of your jewellery brand.
Make sure the regulations of your competition are correctly stated. Include the contest’s reward, who may participate, any limits on who can win, when entries are due, and when the winner will be announced.
Except for contests and freebies, you really should be on Instagram. About two billion individuals utilize this service monthly, with a majority of 140 million residing in the United States. In whatever form it takes, Instagram should be prioritized if you want to reach a large audience, which is often.
Recognize Whom You’re Writing For
Make sure you have a firm grasp on the demographics of the people who would purchase the jewellery you produce before moving on. So, identify your ideal clientele. Next, create a profile of your perfect client. The market needs to be more significant to please everyone. For your diamond ring company, focus on those already in committed partnerships.
Think about your target market’s tastes, habits, personality qualities, and interests to learn all there is to know about them as consumers. The next step is to direct your efforts at them based on the kind of jewellery you sell to them.
Create a Beautiful and User-Friendly Website for Jewelry
Remember that clients’ initial impressions of your jewellery will come through your website. As a result, establishing a name for and promoting a jewellery company online requires a functional and aesthetically pleasing website.
Also, make sure your website is user- and navigation-friendly. In this manner, browsing your wares is a joyful and stress-free experience for your clients. The visual appeal of your jewellery website is significant.
When talking about “how” your website appears, “aesthetically pleasing” is a phrase that describes the site’s visual attractiveness. Your website’s brand design should be aesthetically pleasing all around. This includes the colours, pictures, shapes, fonts, logos, white space, and overall graphic balance of your website. Customers are more likely to spend time shopping for jewellery on a site they find aesthetically pleasing.
Advertise Your Jewels With 360-Degree Videos
By 2020, online videos will make up 80% of all consumer internet traffic. This chart illustrates the meteoric rise of video content uploaded online, including 360-degree product demonstrations. Since customers are becoming more interested in the interactive and amusing appeal of 360-degree product films, it has been stated that they increased intent by 7%. Compared to traditional video advertising, this one is a vast improvement.
One of the best methods to market your jewellery to people online is through a 360-degree video. Without being able to physically try on the item, being able to see it from all sides would let customers imagine how it might look on them. They can now make an informed buying choice rather than sitting in front of a computer or mobile device in the dark.
Locate a Supplier of Jewelry
Next, do some market research to find a reputable jewelry manufacturer. For starters, consider outsourcing the production of your jewellery to a manufacturer. It is the best move to make if you want to expand quickly. Pay heed to tried and true advice while searching for a jeweller. The next step is choosing a reliable artisan to create your desired jewellery. Last, but not least, evaluate a sample before making a large purchase.
The drop shipment method is another viable option. With this business approach, clients might get their hands on your jewellery via a different vendor. However, you will need to launch an online jewellery shop where clients can purchase.
Get Eye-Catching Photos of Your Jewelry to Use Online and in Ads
The primary function of jewellery is aesthetics. To successfully advertise and sell your jewellery online, you need clear and eye-catching images of each item. Although in specific industries, product photography is less important; this is different in the jewellery trade. Using high-quality images on your website or in marketing campaigns and third-party e-commerce sites can increase sales dramatically.
Photos of your items should all have the same backdrop colour and lighting. As for the wall colour, white, marble, wood grain, or slate are all good options. In addition, you may promote potential outfit combinations by photographing your jewellery on a model.
Marketing Your Jewelry Brand on Social Media Completely
Revenue, consumer pleasure, and practical cooperation cannot be attributed only to social media. It’s like attempting to manoeuvre a toy ship in a pond by blowing into its sail. Without a rudder, it will travel in whichever direction it chooses. This emphasizes the need to take a comprehensive view of social media management.
Putting up a status update on Facebook or Twitter isn’t enough anymore. It would help if you had a well-crafted management and marketing plan to see actual results from your social media efforts. You should focus only some of your marketing efforts for your jewellery company on one channel. You can’t count on social media to boost jewellery sales. To attract, retain, and convert consumers, a business must use all available channels (including their website, emails, website content, Instagram, Facebook, YouTube, Pinterest, Twitter, and TikTok).
Social media marketing for jewellery requires consistent and exciting content publishing, channel monitoring for comments and feedback, and expanding the target audience. And the unified front will bring in customers and revenue.
Conclusion
To succeed in today’s competitive jewellery industry, companies must use both online and traditional forms of promotion. Businesses may advertise their goods and services, increase brand recognition, and get new consumers by utilising online, offline jewellery marketing ideas, and advertising tactics.
